KPMG found employee mobility is easing: 21 per cent of respondents planned to actively seek a new employer in 2026, down from 28 per cent in the second half of 2025.
The same outlook said employees are placing greater emphasis on stability, meaningful work and steady progression, instead of rapid job changes.
This means employer branding in 2026 is less about a polished message alone and more about whether the hiring journey helps both sides understand fit and expectations clearly.
Our perspective
Small improvements in communication can make the hiring journey feel more professional and human. In 2026, that experience can positively shape employer reputation.
Our advice to HR partners
HR teams can strengthen the process by aligning role details early, setting interview stages upfront, sharing timely updates and helping managers present the role clearly.
How expectations are evolving
Candidates increasingly value clarity around role scope, team structure, salary range, growth path and working style. These details help them assess career fit.
A balanced conversation about both strengths and challenges can build trust. Candidates do not need every role to sound perfect; they value a realistic view.
Want to know how these market trends affect your hiring plans?
Contact us and let’s explore the right strategy together.
