Our advice to FMCG candidates
Hong Kong retail sales reached HKD 33.9 billion in March 2026, up 12.8 per cent year on year. For Q1 2026, total retail sales value increased 12.1 per cent year on year.
Online retail sales were estimated at HKD 3.3 billion in March 2026, up 35.1 per cent year on year, and accounted for 9.7 per cent of total retail sales value.
Category movements were mixed: supermarkets rose 0.6 per cent, medicines and cosmetics rose 3.1 per cent, and food, alcoholic drinks and tobacco rose 1.0 per cent year on year in March 2026.
Our perspective
FMCG remains energetic, fast and people-driven. The candidates who do best in 2026 will stay close to customers while thinking commercially.
Our advice to HR partners
A clear role scope matters. Candidates want to know which channels they will manage, what brands they will touch, how decisions are made and whether they have ownership.
Why FMCG roles are more channel-led
Growth is now tied to retail execution, key account relationships, online performance, shopper behaviour and data-led decision making, not only broad brand campaigns.
FMCG candidates should prepare figures. Distribution growth, promotion ROI, basket size improvement, launch results, market share movement or forecast accuracy can help.
Want to know how these market trends affect your hiring plans?
Contact us and let’s explore the right strategy together.
