Key Highlights

• DFI Retail Group is reportedly initiating staff layoffs in Hong Kong as part of broader cost-cutting strategies amid a challenging retail landscape.
• CEO Scott Price highlighted that rising support function costs over the past five years have complicated operations, slowed decision-making, and pushed prices higher—making current cost structures unsustainable. Measures include restructuring support operations, outsourcing, and consolidating roles.
• The company swung to a USD 38 million loss in H1 2025, compared to a USD 95 million profit during the same period last year. The exact number of affected employees has not been disclosed.

Recruiter’s Conclusion

The move underscores how even major retail operators must adjust workforce strategies in response to financial pressures and evolving consumer expectations.

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📌 Source: Human Resources Online, SCMP, IndexBox
SCMP → DFI cuts staff amid Hong Kong retail malaise 南華早報
HRO → DFI plans layoffs amidst retail headwinds Human Resources Online
IndexBox → DFI implements layoffs, large loss swing IndexBox

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